Phoenix Games snaps up PopReach Games India

Phoenix Games snaps up PopReach Games India

Phoenix Games has acquired live operations firm PopReach Games India.

The purchase of PopReach from Ionik is nearly $9.8 million in cash.

With the acquisition, Phoenix intends to expand its global market presence with the studio’s library of free-to-play titles.

Based in Bengaluru, PopReach India’s library includes Smurf’s Magic Match, Gardens of Time, and Kitchen Scramble.

“The acquisition of PopReach Games signifies a remarkable enhancement of our portfolio, introducing not just a team of 100 passionate professionals but also a suite of globally acclaimed IPs and games that continue to captivate millions,” said Phoenix Games CEO Klaas Kersting.

SPORT